“Mission challenges” could be a cool tactic for Western streamers

I’ve been watching a lot of different streaming platforms in the US and Korea, and of course the established pros and names have a strong following enough to make a living off of it. To those starting streamers, having a gimmick or a great sense of humor usually is enough to get the foot in the door, but the formula is getting stale. There needs to be something new in the West, something to learn from the East, which also has people make a living off donations.

And that is a mission system.

Most commonly used in the popular Afreeca TV platform in Korea, there are some streamers that promote a challenge system. This is mostly used in competitive games with kills, deaths, and assists, the viewers would give missions to the streamer, such as “first blood within the first five minutes,” or “score a triple kill” and offer a reward of sorts when the streamer does fulfill that mission. The reward is most often good old cash, and it’s more than just a risk-and-reward system.

The best part about the mission system is that it forces an interaction between the streamer and the viewers. That’s the key to streaming. If one wanted to just watch a very talented player do talented player things, you might as well watch a VOD of that player. For those of us who aren’t masters of whatever game we stream, the answer lies in making the viewing experience fun. By creating an environment where both the viewers and the streamer has something to look forward to, it makes for a fun dynamic for all involved.

This also allows for a comedy or a unique interaction venue to incentivize missions being thrown the streamer’s way. The acceptance of a mission doesn’t always have to be a “thank you [username]” all the time. Be creative! Go crazy! Your job is to entertain, so go be entertaining!

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