Twitter announced Thursday a partnership with ESL and DreamHack about the streaming of live events and original content.
It will start Saturday with IEM Katowice being streamed live on Twitter, and all future IEM, ESL One and DreamHack tournaments will be streamed on the social media platform. The live streaming of DreamHack events will start next month with DreamHack Austin.
ESL will also produce live original content for Twitter, including a weekly 30-minute show featuring highlights and behind-the-scenes footage, according to a news release.
The live content on Twitter will be available at esl.twitter.com, iem.twitter.com, and dreamhack.twitter.com, according to the release.The live streams on Twitter will also include advertising packages with TV style ad spots combined with original highlight and recap clips that advertisers can sponsor and promote on Twitter.
“Esports fans are endemic to digital and this partnership with Twitter expands ESL’s reach for all of our major tournaments for fans around the globe,” Johannes Schiefer, vice president of social media & editorial at ESL, said in the release. “Intel Extreme Masters Katowice is our most anticipated live event, and we are excited to bring premier content from this tournament and beyond to more fans in a premium experience.”
Tournaments will continue to be streamed on Twitch as they currently are, but the 30-minute highlight show will be exclusive to Twitter.
Cover photo by Patrick Strack/ESL, eslgaming.com