Blizzard announced Tuesday it will create a new esports division for Overwatch that will include the full integration of Major League Gaming (MLG), which Blizzard parent company Activision Blizzard purchased in late 2015.
The new division will keep MLG’s name and act become the media division across all Blizzard and Activision games. Its main focus will be on the Overwatch World Cup and Overwatch League, which it will produce. According to Blizzard’s statement, MLG “will serve as the operational foundation, partnership hub, and media-production network for the Overwatch League as well as Activision’s Call of Duty World League. This includes league management; team, media, advertising, and sponsorship sales; content development; and event production.”
Separately, Slingshot has learned MLG will continue to be able to produce events outside of Blizzard and Activision games, and that the change is viewed as more of an expansion than a shift in focus.
Blizzard’s esports team will continue to handle global esports for Heroes of the Storm, Hearthstone, StarCraft, and World of Warcraft but will utilize MLG for media production, sales, and distribution, according to the statement.