The WWE and game developer Psyonix announced Wednesday an advertising partnership beginning with this weekend’s NXT Takeover Chicago.
The publisher of popular game Rocket League and the professional wrestling giant will partner for cross-promotion of both brands through their productions. During both NXT Takeover Chicago on Saturday and WWE Backlash on Sunday night, Rocket League’s new TV commercial will debut. Rocket League’s presence will also be continued during the regularly broadcast WWE RAW and Smackdown programs, which air live on USA on Monday and Tuesday nights.
Rocket League will also partner with WWE for the Great Balls of Fire event in July and SummerSlam in August, in addition to being a presenting partner for the WWE Women’s Tournament during the summer. Professional wrestler Xavier Woods, who has amassed his own following of gaming fans through his YouTube channel, UpUpDownDown, will also promote Rocket League over six episodes throughout the year.
“The integrated partnership with Psyonix will provide Rocket League with an opportunity to utilize WWE’s global platforms and reach our passionate fan base, many of whom are avid gamers,” said John Brody, WWE Executive Vice President, Global Sales & Partnerships, in a statement. “We look forward to working with Rocket League as we collectively build customized one-stop shopping programs to reach their consumers.”