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KeSPa takes over operations of Longzhu

Chiu on This
A short and regular opinion blast from Stephen Chiu

‘Chiu on This’ is a short and regular opinion blast

KeSPA announced last night it would take temporary control of Longzhu as they apparently no longer have money to run their operation. This happened a long time ago in Brood War when WeMade FOX pulled out of Brood War. The team became Team8, and KeSPA shopped around for a sponsor for the team. It didn’t come until fruition for a while until Jin Air picked up the team in SC2.

The reason Jin Air picked up the team is because the daughter of the CEO of the conglomerate that runs Jin Air was a fan of SC2. If this sounds vaguely familiar to you, that’s is because this girl who got SC2 sponsored is the sister of this girl, the one who turned back a plane because she didn’t get the right peanuts or something.

The reason I bring this up now is because Korea as an esports landscape seems to have capped out at the top end in terms of sponsorships. There are some mid-tier teams who are slowly building up sponsors like bbq Olivers and MVP, but for the most part, large companies aren’t interested in sponsoring these esports teams.

Incidentally, this is also partially a fall out of the death of the sister team system as teams with big sponsors cannot help pay and house a second team.


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