According to the reports, Mercedes-Benz, L’Oreal Men Expert, Logitech G, Intel, and Chinese dairy company Yili are all negotiating to be title sponsors for worlds, which will take place this fall in China. Separately, Mercedes-Benz told Dot Esports its Chinese division in talks with Riot Games China about potentially sponsoring the event. But Riot reportedly said the talks centered solely on the sponsorship of China’s League of Legends Pro League.
League of Legends — and esports as a whole — has attracted the attention of major corporations to this point. Gillette already sponsors LPL team EDward Gaming, and Coca-Cola has been a prominent sponsor of League of Legends. Audi sponsors Counter-Strike team Astralis, and Arby’s is among the most well-known sponsors for ELEAGUE, among other examples.
This year’s world championship runs Sept. 24-Nov.4, and will invite teams from all 13 professional regions around the world. The annual world championship is the biggest event in the game, and last year’s final crowned SK Telecom T1 a three-time world champion after defeating Samsung Galaxy 3-2 in a thrilling best-of-five match.
This year’s event will be the largest worlds in League of Legends history, with a new play-in stage that allows lesser known regions to have a shot at the group stage. The prize pool is also expected to expand with the help of crowd funding — as it did for last year’s worlds and this year’s Mid Season Invitational — as 25 percent of specific cosmetic item sales were added to the total prize pool, not unlike what happens with Dota 2 and The International.
Cover photo courtesy of Riot Games