Smash.gg, the grassroots event organizing company that has become a staple of the Super Smash Bros scene, has raised $11 million in its latest round of investment funding.
After a round of $3 million last April, Smash.gg CEO Shantanu Talapatra said in an interview with Game Beat that Nabeel Hyatt, partner at Spark Capital, led the latest round of funding. Other investors included Accel Partners and Horizon Ventures, and a number of seed investors such as Caffeinated Capital and Lowercase Capital.
“We invested in Smash.gg because of their unique ability to connect and empower communities within the gaming ecosystem,” said Amit Kumar, an esports-focused investor at Accel. “The platform that Shan and his team have created is poised to become critical infrastructure for an industry that’s fast reaching an inflection point, and we’re very excited to partner with them on the opportunities ahead.”
As a venue for individuals to organize smaller-scale local esports events, Smash.gg aims to give a platform for communities to launch esports competitions without having to rely on huge companies. Founded in 2015, the company started out in hosting events for Super Smash Bros Melee and has since expanded into hosting information for more than 2,000 events per month through its platform, including games like Street Fighter V, Marvel vs Capcom, Rocket League, and various trading card games.
Smash.gg assists events with infrastructure such as fundraising, merchandising, and registration, while the community and the organizers are expected to engage in marketing and promotion. The value of the service provided lies that an organizer can put its focus mostly on one facet of an event, rather than multiple different ones at once.
Cover photo illustrated by Matt Demers