Lee “Faker” Sang-hyeok starred in a commercial for his own special instruction stream on the Chinese platform Douyu, which went live Tuesday.
Titled “Demon King Special Instruction Lesson 2: Velocity of Light Finger Flick” (translated by Kelsey Moser), the video promoted a special stream that was sponsored — quite obviously — by Doritos and Jing Dong, an online shopping website in China (much like Amazon). Apart from eating Doritos in the most ridiculous way imaginable, China’s favorite “Demon King” presumably had an instructive stream to inform the viewers on how to improve at League of Legends.
This isn’t the first time Faker made an appearance in a Chinese commercial. Last year, he starred in a commercial for Zhai.me, a Chinese online-to-offline electronic commerce platform popular among students. Faker actually got into an Ezreal cosplay for that one, while also acting as a timid deliveryman who gives advice on League of Legends.
The three time world champion is still regarded as the best League of Legends player in the world, and his popularity stretched beyond his home country of South Korea. As he has almost become synonymous with League of Legends in the East, it would not be surprising to see him a couple of more times in commercials like these ones.
Cover photo courtesy of Riot Games