Cloud9 has opened the floor for fans to contribute in naming its London Overwatch League team.
The organization tweeted a link to a form Tuesday that lets fans suggest up to three names for the new team.
— Cloud9 (@Cloud9) August 30, 2017
“Be a part of history and help us name the London Overwatch Franchise!” the online form reads. “The naming format will be “London [TEAM NAME]” and the team will be a standalone franchise that we welcome into the C9 family!”
After the process of taking potential names from the fans, Cloud9 will implement another fan survey to narrow down options for possible adoption.
Overwatch League recently confirmed its participating teams must create specific geolocated brands for the league. That means endemic esports organizations like Cloud9 — which will compete out of the London franchise — won’t be able to operate as “London Cloud9,” and will have to create a new brand.
Overwatch League commissioner Nate Nanzer explained to Sports Business Daily last week the reason behind the mandate is to follow traditional sports leagues.
“We’ve seen that best practices in several major traditional sports leagues involve keeping team brands exclusive to the league the teams belong to, and we see the value to the league, teams, and fans in following that precedent for this particular aspect of the Overwatch League,” he said.