Immortals CEO Noah Whinston announced Thursday his organization will actively look to sign a Dota 2 team.
“We’re not interested in signing a Dota 2 roster just to put out logo on a jersey and maybe be able to sell some sponsorships around it,” he said. “We’re interested in entering Dota 2 both to provide a new fun experience for the fans of Immortals that will follow us into the game, but also raise the bar for you, the Dota 2 community, on what you should be expected from the teams and the players that make up the competitive part of your ecosystem.”
Whinston continued that as soon as Immortals finds the right roster, it will start creating behind-the-scenes content for fans, with the goal of creating a connection between the fans and the players. The announced opportunities will include extra events that allow fans to interact with the players, sweepstakes, and giveaways.
Immortals has teams or players in League of Legends, Counter-Strike, Overwatch, Super Smash Bros and Vainglory. Whinston said that he had been quite public about his desire to jump into Dota 2, and this will be the first step for the organization to enter the scene.