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PUBG review bombed in Steam with more than 20,000 negative comments

PUBG was review bombed over the weekend on Steam
Photo courtesy of Bluehole.

PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) seems to be the latest victim of a review bomb on Steam, as the game has accumulated more than 20,000 negative reviews in the past few days.

The reason for the Steam review bombing — a phenomenon when angry players show their discontent en masse by giving a game negative reviews on the Steam — seems to stem from the appearance of an ad for a Chinese VPN service on the Chinese server. Most of the recent reviews seem to be focused on the poor state of the servers, with players going as far as saying the crashes happen on a daily basis. Other players are referencing to the in-game ads on the menu screen, arguing that a game that players pay for shouldn’t be displaying ads in-game.

As PUBG is quickly becoming one of the most popular games globally and has sold more than 10 million copies, the community is calling for developer Bluehole to focus its efforts on its servers and the game’s optimization, and the display of sponsored content seems to have triggered a volatile response.


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