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Immortals tabs former NHL executive Ari Segal as president and COO

Ari Segal is the new COO of Immortals

Ari Segal, former COO of the NHL’s Arizona Coyotes, has been appointed the new COO of Immortals, the organization announced Wednesday.

“Ari brings a wealth of knowledge and passion from the traditional sports industry and has a proven track record of building or repositioning brands to connect deeply with fans, particularly in their local markets,” Immortals CEO Noah Whinston said in a statement. “Innovation, access, transparency, and accountability are all hallmarks of his brand-building strategy and management style, making him the ideal fit for this critical role in our organization.”

Segal has an extensive resume in professional hockey as the COO of the Coyotes, special assistant to the CEO of the Anaheim Ducks, and the president of business operations for the San Diego Gulls. As Immortals joins the Overwatch League with a yet to be announced new brand as an owner of one of the Los Angeles franchises, Segal will help aid the team’s transition to the new league.

According to the release, Segal will oversee all business concerns for Immortals going forward.. As a non-voting advisor of the board, he will report to Whinston.

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