Team Dignitas entered a partnership with Buffalo Wild Wings that includes patches on the team’s jerseys and making the restaurant chain the “official hangout” of the team.
“We’re excited to expand our support of the rapidly growing esports community through a partnership with one of the most recognizable and successful teams playing today in Team Dignitas,” Bob Ruhland, vice president of marketing for Buffalo Wild Wings, said Tuesday in a news release. “Buffalo Wild Wings is always looking for new ways to celebrate competition in our restaurants, while supporting our fans’ passion for sports of all kinds.”
There will be exclusive player appearances in select Buffalo Wild Wings locations, content featuring players, and a new monthly corner called “Buffalo Wild Wings Stream of the Month.” Buffalo Wild Wings will also host a 1-v-1 amateur League of Legends tournament Oct. 22 at TwitchCon. The first 16 TwitchCon attendees who have a Level 30 account on League of Legends can sign up for the the tournament, and Dignitas players Terry “Big” Chuong and Adrian “Adrian” Ma will compete against the finalists.
The NBA’s Philadelphia 76ers purchased Team Dignitas last year, and the organization has teams in League of Legends, Counter-Strike, SMITE, PUBG and Heroes of the Storm, though its League of Legends team was reportedly denied entry into the North American League of Legends Championship Series.
Buffalo Wild Wings entered esports last year as a sponsor for ELEAGUE, and part of the partnership included watch parties at select locations on Friday nights — though that wasn’t always smooth. Perhaps this venture will work better.