ESL announced Thursday it will live stream events on Facebook and also create original content on the social networking site.
All ESL One and IEM events will be streamed on Facebook in English, French, Spanish, Portuguese, Polish and German. In all, ESL says it will bring 5,500 hours of content to Facebook, according to a news release.
In addition, ESL will also stream Rank S competitions and a 30-minute weekly CS:GO show that “showcases the best players, upcoming talent and competition highlights,” according to the release.
“With over 1.94 billion monthly active users on Facebook, this is a huge step toward expanding the reach of esports among mainstream audiences,” Johannes Schiefer, vice president of social media and editorial at ESL, said in a statement. “Last year, ESL content generated over 2 billion impressions and reached over 200 million users on Facebook globally. Now, with the addition of live streaming for all major ESL events, as well as exclusive content around CS:GO and ESEA, we are excited to expand our reach to more audiences and build strong local communities of highly engaged esports fans.”
Facebook has become a growing resource for esports streams. The ESL’s announcement comes almost two months after Facebook Live added desktop and game streaming capabilities. G2 announced in January its players would stream on Facebook in addition to Twitch. Team Dignitas announced the same last month. Activision Blizzard also made a deal to put content on Facebook last May.