AEG invests in esports organization Immortals

Immortals added AEG to its growing list of large investors, the organization announced Tuesday.

The Anschutz Entertainment Groupe (AEG) announced it has ventured into esports through an investment in Immortals, a North American esports organization. As part of the investment, Immortals will host Los Angeles-based tournaments and events at AEG’s world-renowned sports and entertainment district, L.A. LIVE.

“AEG’s unrivaled experience in the cross-section of sports and entertainment makes them an ideal partner for any organization. Combined with Immortals’ competitive success and passionate fan base, this partnership provides unique and appealing paths forward to achieve our goal of creating the most exciting and fulfilling esports fan experience in the world,” Immortals CEO Noah Whinston said in the release. “Whether it’s through hosting events at AEG’s world-class venues, such as L.A. LIVE, allowing fans unprecedented access to our team and players, or the seemingly endless well of talent and business experience AEG brings to the table; this partnership marks an exhilarating milestone for Immortals and its fans.”

With AEG, Immortals now have the support of high profile groups such as Machine Shop, the venture firm for rock band Linkin Park, Lionsgate, and individual investments from Steve Kaplan, co-owner of the Memphis Grizzlies, and Greg Deutsch, former SVP and General Counsel at Activision.

Immortals has competitive rosters in a number of high-profile esports such as League of Legends, Counter Strike: Global Offensive, Super Smash Bros and Overwatch. This is AEG’s second foray into esports, as the company entered into a partnership with the ESL in September for the use of AEG properties.

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