“We took great care to choose a logo and identity that would both represent the attributes and traditions of San Francisco, yet at the same time speak to the future of sports and the Shock’s ambitions to take its place as a fixture next to the Bay Area’s championship sports teams,” NRG founder and CEO Andy Miller said in a news release.
The logo and a custom skin for the team were also released, with the Overwatch hero Doomfist donning the team’s bright orange color. The logo is reminiscent of the Golden Gate bridge. Monday’s announcement also confirms the name that was filed with the U.S. Patent and Trademark Office, which was believed to be the Overwatch League franchise.
NRG was one of the first seven franchises announced for Overwatch League in July. The team has since announced a $15 million investment from a group including celebrities Marshawn Lynch and Jennifer Lopez, and it revealed its Overwatch League roster the same day.
The San Francisco Shock will be one of the 12 teams that will be competing in the inaugural season of the Overwatch League, which begins Jan. 10. The Shock is the third team to announce its Overwatch League-specific branding, following the Shanghai Dragons and Dallas Fuel.